Our Story

Luc-Era was born between two cities that never ask for permission.

New York taught us attitude.
Madrid taught us elegance.

Founded by an American-Colombian who’s called Madrid home for over a decade — but never lost his New York edge — Luc-Era started with a simple frustration: nothing fit right.
Streetwear felt too loud. Too oversized. Too young.
Style had become costume.

So instead of compromising, he built what was missing.

Luc-Era is streetwear for people who’ve grown into themselves.
Clean silhouettes. Intentional cuts. Premium fabrics.
Street — without the noise. Rebel — without the chaos.

Designed for those who don’t chase trends, because they already know who they are.

This is streetwear that speaks quietly — and still gets heard